Since 1994, Inside Africa Akwaaba has served as a living bridge between the African continent and French-speaking Switzerland — thirty years of faith, perseverance, excellence and impact.
Having arrived in Switzerland in the early 1990s, Mike and Rosena Davis turned their dream into a family business which, over the years, has become a leading name in the distribution of African products.
Before opening their first shop, they started out by taking part in markets, fairs and events across Switzerland. Thanks to their determination, hard work and the trust of their customers, they have gradually grown their business and now operate several outlets in French-speaking Switzerland.
«We had a deep faith in God, great determination and a desire to build something lasting for our family and our community.»
Mike & Rosena Davis — Founders of Inside Africa Akwaaba
«Akwaaba» means «Welcome». Derived from the Akan language of Ghana, this word perfectly encapsulates the company’s identity: to welcome everyone with warmth, respect and authenticity, whilst inviting them to discover Africa from the inside.
For three decades, Inside Africa Akwaaba has been opening its doors to all communities in a spirit of sharing, discovery and intercultural dialogue.
Our mission is to offer our customers authentic, high-quality and affordable products, whilst creating a space where everyone can discover and appreciate the diversity of African cultures.
Inside Africa is much more than just a retail brand. It is a living bridge between Africa and Switzerland, a place where the entire African diaspora in French-speaking Switzerland can feel at home.
We treat everyone with dignity, kindness and respect.
We believe in God, who guides our steps and strengthens our business.
We are constantly striving for quality in our products and services.
We conduct our business with honesty, transparency and professionalism.
We foster trust, mutual support and respect for one another.
We make a positive contribution to our communities.
From food products to hairdressing services, a carefully selected range for a multicultural and international clientele.
From the first street market to the active foundation in Ghana.
Afriyie Lines was founded in Sion, selling door-to-door and taking part in various festivals.
Opening of the first shop in Vevey
Afriyie Lines has officially become Inside Africa Akwaaba.
Opening of the Geneva Gare (2005) and Lausanne Gare (2008) shops.
Official establishment of Inside Africa Akwaaba Sàrl.
Expansion with new shops in Geneva, Fribourg, Lausanne and Sion.
Official opening of the Nhyira Swiss-Africa Foundation Children’s Centre.
Hundreds of products, thousands of customers served, and a family business driven by several generations of vision and faith.
A celebration of three decades of passion, service and African influence, on 10 and 11 October 2026.
For Mike and Rosena Davis, success is not measured solely by the growth of a business. Having themselves come from humble beginnings, they wanted to give back to their community by providing the tools to pass on knowledge, create opportunities and make a positive contribution to society.
Through its educational, social and cultural programmes, the foundation works to provide more opportunities for disadvantaged and vulnerable children and young people in Ghana.
Geneva · Lausanne · Fribourg · Sion · Biel
marketplace@insideafrica.ch
Do you have a question, or are you interested in a partnership or collaboration? Our team will get back to you within 48 hours.
A unique evening to celebrate 30 years of beauty, authenticity and community. Places are limited – book now.
